It’s Not Complicated

I do not mean to offend, but . . . .

AT&T has recently launched a series of commercials that have propelled the company to number one status among the most watched and liked commercials.   The “It’s Not Complicated” ads focus on a deadpan moderator sitting at a child-size table populated by a group of bright, beyond cute, children.  The moderator asks the children such questions as, “Do you guys think it’s better to be fast than be slow?”  The delightful, uncomplicated, off the wall answers that illuminate the often times bizarre and whimsical minds of the children is a lesson for all of us in simplicity.  It is a simplicity that I wish we could somehow bottle and pass on to our elected officials, especially at budget time.  In fact, it would be to everyone’s advantage if we could get our senators and representatives to sit down at the table with these children.  I have no doubt the children could help them understand that when it comes to budget, it is really not that complicated.

You see, according to USA Today, the national debt in the United States is now equal to $534,000 per household, but no one seems to know how to slow it down much less stop it.  I use to think it was because our leaders did not care, but I have come to realize that they do probably care, but they do not have a clue as to how to solve the problem.   However, if we could get the leaders to the table with the children, and have the moderator ask, “How do you handle your allowance,” I am convinced the children could teach these adults a few things about economics.  “It’s not complicated,” especially if they would simply heed what I am sure the children would refer to as The Seven Principles of Kindergarten and 1st Grade Economics:

(1)   You do not spend more than your allowance;

(2)   You do not borrow more than your allowance;

(3)   You do not give away your allowance;

(4)   You do not put your allowance in a broken piggy bank;

(5)   You do not invest your allowance in strangers;

(6)   You do not spend your allowance on every piece of candy in the store;

(7)   You do not share your allowance with anyone who can’t or won’t pay it back.

It is not complicated!  Ask the children.

I do not mean to offend, but . . . .


©Jack Linton, January 6, 2014

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